Victoria Square × Secret Soiree

As part of our ongoing work with Victoria Square, we were asked to rethink their annual discount event. Formerly One Night Wonder, it had a strong following, but there was an opportunity to turn it into something with a bit more longevity.

Secret Soirée came out of that. A name that leans into the mystery, but still feels like a night you want to be part of. With offers only revealed 24 hours before, there’s a natural sense of anticipation built in.

We kept that idea running through everything. Playful, slightly teasing copy sits at the centre, supported by a visual system that feels vibrant and inviting without going over the top.

It needed to stand on its own, but still feel like it belonged within the Victoria Square world. That balance was key.

And in the end, it did what it needed to do - got people curious, got people through the doors, and gave them a night worth showing up for.

PS go early, they have free cocktails.

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