Victoria Square × Secret Soiree

As part of our creative partnership with Victoria Square we were tasked with developing a new brand to support their annual night of discounts. Formerly known as One Night Wonder, we saw an opportunity to rebrand with a name that would allow for broader marketing potential and greater flexibility.

With exclusive offers unveiled just 24 hours before the event, a sense of intrigue and anticipation surrounds the evening. Paired with a party-like atmosphere in the centre, complete with DJs, drinks, and interactive activations this led to the creation of the name Secret Soirée, perfectly capturing the blend of mystery and party.

We further designed a new brand, driven by playful, engaging copy that brings the event’s mystery to life. The identity was designed to complement the existing Victoria Square brand, striking a balance that allows it to stand on its own while seamlessly sitting alongside the parent brand.