Victoria Square × Runway Residence

An integral part of Victoria Square’s annual marketing calendar is their highly anticipated Fashion Show, held twice a year to mark the new season launches. Each show is built around a distinctive theme, setting the tone for the entire fashion show.

For A/W ‘25, the chosen concept was “Luxury Hotel” - a celebration of the elevated shopping experience that defines Victoria Square. We were tasked to to bring this to life by developing the hotel name, tone of voice and visual identity, alongside a full suite of supporting marketing assets.

From the initial creative direction to the design of digital assets, print collateral and runway visuals, we ensured every touchpoint reflected the elegance and exclusivity of the concept.

The result was a brand experience that seamlessly connected the event’s atmosphere with Victoria Square’s wider marketing objectives. And most importantly, two sell out shows.