The Dead Rabbit × Bald Grace’s

The Sea Queen docked in Austin for the Summer. A bold concept inspired by Grace O’Malley, the legendary Irish pirate queen.

When The Dead Rabbit brought its renowned Irish hospitality to Texas, it wasn’t just about pouring world-class cocktails, it was also about creating stories.

For Bald Grace’s, the brief was to build a brand that would embody O’Malley’s fearless spirit while resonating with Austin’s playful, eclectic energy. Our challenge was finding the right balance between heritage and irreverence, so the concept felt rooted in Irish identity but didn’t get lost in tradition.

We developed an identity that channels both bravery and wit. A vibrant, high-contrast palette moved beyond the expected Irish greens, instead capturing Austin’s sun-soaked spirit. Playful, expressive typography added personality, while a cast of character-led illustrations brought Grace and her crew vividly to life.

The brand rolled out across multiple touchpoints, ensuring the pop-up felt immersive and cohesive.