Redstar Brands

After a decade of distributing some of the world’s most disruptive brands across the UK, Redstar reached a pivotal moment. They wanted to realign their own brand identity - keeping the spirit of what made them successful, but evolving it to feel more progressive, confident and future-ready.

We built on the brand’s existing equity, refining rather than reinventing. By expanding the colour palette, elevating typography, and introducing a dynamic new brand device, we created an evolved identity that better reflects Redstar’s bold positioning today.

At the heart of the refresh is the star. Once a supporting element, it now takes centre stage, extending beyond the logo to become a distinctive and flexible device across communications. Motion played a key role in the evolution: by introducing animation, the identity gained new energy, adaptability, and a sense of momentum.

Paired with a more expansive colour palette and typographic, the identity now feels cohesive, flexible and ready for the future.