is a creative studio founded on one simple belief – that the most extraordinary brands are born out of fearless creativity.

Fearlessly creative

Allies is a creative studio. A very creative studio. One that will turn your brand into your competitive advantage.

Our roots are in Belfast but our friends are all over. And they’re united by fear. But it’s not risk they’re afraid of. It’s sameness.
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Because sameness is what’s actually dangerous.
Blending in is bad for business. Playing it safe stifles growth. Following trends will get you forgotten.

To be successful, your brand needs to be impossible to ignore. So together, we’ll do just that. With strategy that brings clarity to your core and creativity that calls for attention, delivered with irreversible impact.

Do you feel the fear? You need Allies.

It may not be what you expected, but it’ll be exactly what you need.

View our work

Meet your Allies

Kevin

McCaul

Kevin is a client’s best friend, a straight-talker, a team player, and once you’re on board, your right-hand brand champion. He’s got grown-up experience on both sides of the client/agency fence. Kevin founded Allies as he believes Ireland needs a serious reimagination of the agency experience, for both clients and creatives. And he’ll do whatever it takes to help you rise above the noise, and put your stamp on the market.

Emma

Hetherington

Big thinker. Creative dreamer. Eats, sleeps creativity. Emma is a designer with a love of brands that have big aspirations and the guts to break the rules. She’s a deep thinker and will push your brand as far as it can go. Emma founded Allies to give people the full- blooded creativity they deserve. As she says, “If it’s not pushing boundaries, it’s not worth doing”.

We are
what we are

We don’t do safe, or boring, or obvious. And that’s not for everyone. But if you’re with us, this is what you can expect.

Only one you

Your uniqueness is your strength. Every brand has its own essence. Our job is to find it, amplify it and bring it to life.

We say no as often as we say yes

We’re not here for an easy life. If we disagree with you, we’ll tell you. Not because we’re awkward, but because we care.

On the same side

You know your brand better than anyone, so we listen, we question and we listen some more.

Design is thinking

Your brand matters and it deserves creativity with real substance. Ideas first, then the vision to see them through. Every time.

Allies team posing in front of a bridge in New York city

Even Allies need allies

Allies is a member of The Clearbox Group, a tightknit pool of four companies that create conversations, build brands, craft content and connect communities. This is Ireland’s ultimate brand-building collective, and we’re delighted to be a part of it.