NUA-ÉIRE

Nua-Éire is a reimagining of hospitality. It is not just a brand but a platform that creates and shapes hospitality concepts rooted in Irish culture and elevated for a global stage. The challenge was to design an identity that could carry this ambition while feeling timeless, authentic and future focused. The brief asked for a system that embodied craft, culture and community, while being flexible enough to grow into multiple ventures.

The resolution of Nua-Éire is not just a visual identity, but a story told through design. At its heart is a custom logo, hand drawn to feel both strong and graceful. To keep the brand alive across every application, we created a flexible typographic system. The colour palette is drawn directly from Ireland’s landscape, These colours give the brand a sensory link to place, culture and memory.

But it is the hand-printed oak leaves that bring the philosophy to life. Each impression is different, carrying the veins and imperfections of the leaf itself. Like great hospitality, no two experiences are the same, but each one leaves its mark. These prints embody authenticity, craft and the human touch, ensuring the brand always feels alive and personal.

The wider system draws from plant information cards, a quiet metaphor for nurture and growth. Just as a sapling must be tended to in order to thrive, so too must hospitality concepts be cared for with vision and patience. This visual device connects every asset back to the brand’s ethos: that hospitality is something living, growing and enduring.