Grá Mór

Irish Hospitality with an Austin twist.

Grá Mór is a place to pause, recharge, and rest, whether over cocktails or coffee, martinis or macchiatos, a sweet treat or a hearty, heathy meal.

As part of our ongoing creative partnership with The Dead Rabbit Group, we were tasked to develop the brand identity for Grá Mór, Austin’s newest coffee shop. With a name that translates to “Big Love,” it was essential that the brand carried a bold personality - one that felt warm, expressive and memorable. Our challenge was to create an identity that captured that spirit while resonating with Austin’s vibrant, and eccentric culture.

The identity features a custom logotype, paired with a playful colour palette, expressive type system, and humanistic illustrations that together create a cohesive brand world for Grá Mór. The system was designed to feel vibrant and welcoming during the day while seamlessly transitioning into a more atmospheric tone by night.

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